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Deal mechanics

Deal mechanics: how a headline price becomes the money you receive

Deal mechanics are the terms that decide how much of a headline price you receive, and when. The number in an offer is usually the price of the operating business alone, so debt, working capital, holdbacks and deferred or contingent pieces all sit between it and the wire that reaches your account. The multiple gets the attention, and terms like the working capital peg tend to arrive after the letter of intent is signed, when most of your leverage is gone. The letter of intent guide shows what binds and which economic terms the letter fixes.

The first group of terms turns the headline into a wire amount. Cash-free, debt-free pricing sets what comes off, the working capital peg sets the target the price adjusts to, and the funds flow shows the result line by line. Whether the deal is an asset sale or a stock sale changes the tax bill and which liabilities travel with the company.

The second group decides how much arrives later, or never. Earnouts, seller notes and rollover equity are the usual ways to bridge a valuation gap, and each leaves you carrying a different risk. Escrows and holdbacks decide how much of the price stays exposed to claims after closing, and for how long; representations and warranties insurance can shrink that exposure.

The documents around the price matter too. The purchase agreement sets out the statements and promises behind the number, and a non-compete or a post-close employment agreement keeps obligations running after the money has arrived.

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Frequently asked questions

Why is the money I receive lower than the headline price?
The headline number in most letters of intent is enterprise value, the price of the operating business alone. At closing the seller's debt is paid off, debt-like items such as deferred revenue or unpaid taxes can come off the price, working capital is trued up against a target, and an escrow holds back part of what remains. Advisory and legal fees are paid out of proceeds as well.
What is the difference between an asset sale and a stock sale?
In an asset sale the buyer purchases specific assets and assumes only the liabilities it agrees to take, while in a stock sale it buys the owners' shares and gets the whole company, liabilities included. Buyers usually prefer asset deals for the stepped-up tax basis, and sellers usually prefer stock deals for a single layer of tax and a cleaner exit. Two offers with the same headline price can differ materially in after-tax proceeds.
What is held back from the price after closing, and for how long?
Part of the price is commonly placed in escrow with a neutral agent, or held back by the buyer, to cover claims that the seller's statements about the business were wrong and to settle the working capital true-up. On uninsured private deals the median indemnity escrow has been about 10 percent of the price, held for 12 to 18 months, while representations and warranties insurance can shrink it to a fraction of a percent. Every figure is negotiated.